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But sorry, I still can't tell you the specific launch date in Feb.

I woke up to a message from a baller (hi Trudi 👋🏻) suggesting our 2025 probably felt like it had:

‘lasted both three minutes and three years and punched you in the face three times’.

I think that about nails it.

I’ve alternated between extreme excitement with lying on the floor staring at the ceiling questioning why I ever thought this was a good idea.

But 2026 is already starting off on a better foot.

Just five minutes ago I had confirmation that our first four flavours are officially in the warehouse ready for launch early next year (which is where it all went wrong last time).

Some of you have had chance to try them already. If that’s you and you want to be an early reviewer so people know what to expect, you can get a sneak peek of our (scaled back) new website here.

We’re firming up plans for events around the country next year to celebrate this milestone with you. I wanted to sail around the country on a bright pink and orange yacht (called the Incrediship ofc) firing Incrediballs out of mini cannons into hordes of screaming fans, but for now I will settle for something less dramatic.

Our second range (dropping July/August ish) is bloody delicious (and good for you…) and I am so excited to start talking to you about it. Some of you have noticed I’ve been leaving little Easter eggs around as to what it might be… All will be revealed in good time.

To answer some of your questions:

(Keep an eye on social media too, we’ve got lots of videos coming out to help answer these for you.)

What date in February specifically is launch?

Great question, but I’m not allowed to tell you just yet. Consider it something to look forward to in the New Year 😇

Will there be pre-orders?

Maybe? If you are on this list you will be notified that the balls have dropped before anyone else anyway so I’m not sure it’s necessary, but let me know what you think.

Will they be in stores?

Not initially. I know there are several retailers out there who have been ever so patiently waiting for us to sort our sh*t out, but our first few months will be exclusively online so we can truly understand what people like and don’t like about the first range. But then, watch out Coca Cola - we’re coming for your shelf space (I’m sure they’re terrified).

How does the box work?

Don’t just tear the top open! There is a cool little tab and tucking mechanism built in. Here is Ella demonstrating it for you.

How many balls do I use per drink?

That’s the beauty of having tiny balls - they’re adjustaball! For full-throated oomph, 10 balls per 350ml is the recommendation (ish, you don’t need to weigh or measure anything). But a lot of people like using 5-6 balls, so experiment. Too sweet? Try fewer balls. Want it more of a drink and less like flavoured water? Add a couple more. I reckon grapefruit and pear are better with 6-7 balls, but I like my cola & orange with full flavour. And don’t forget to try em with sparkling water - delish.

What pack sizes are there?

3 and 6 - which are of course packs of 30 and 60 balls respectively. We have single packs (packs of 10), but these won’t be sold individually yet. They’ll be your online freebies with every order and for lots and lots of sampling.

Oh and to answer this slightly strange question…

Sadly, this is my dining table.

Someone sent me a rather strange message a few days ago saying I should stop making it look like I’m the one ‘doing all the work’ 🤨 (Referring to the photos I put on IG the other day packaging the prizes for our Ballsmas winners.) So just to stop any weird rumours before they gain traction, yes, I really am building the website and packaging the sendouts and the million other things that a business needs. I am playing with flavours and packaging and chatting to you lot. Ably assisted of course by the magnificent Ella whom you’ve probably spoken to (and my other business partner who handles much of the logistics and legal stuff behind the scenes).

Incrediballs is a startup and I believe that founders, regardless of their past experience, should be er, neck deep in as much as possible in those early days to truly understand what works and doesn’t. It’s fun. And a throwback to the early Ethique days. Less crying though so far, so that’s a step forward.

Have a wonderful holiday season and we will see you next year!

Brianne & Incrediella.