That's Enough About Our Balls

Let's chat about our boxes.

Our packaging has been an absolute nightmare.

From sourcing home-compostable stock (cardboard), to designing the teeniest boxes in the world and ensuring all the legal requirements were on there... it has sucked.

You'll see what I mean when you get one of the boxes in your hands in just a few weeks, they are smol!

But it is worth it! Over one trillion single-use plastic bottles are made and binned every single year, just for the drinks industry. That's bottled water, coca cola, powerade and everything in between. Cans and glass bottles are even more on top.

That is bonkers. It's about 10 million tonnes of plastic. Every. single. year.

45% of the litter on your average city street is single-use drinks bottles.

But okay, you knew this, this is why you are here in the first place.

You want to know what is special about our packaging.

Well, all our boxes are home-compostable (honestly, it's just cardboard). We are in fact the first and only drinks company in the world with plastic-free, home-compostable packaging. Hopefully not the last though...

The stock they are made of is not only FSC certified (that's the Forestry Stewardship Council), it's also certified home compostable - not industrially compostable. And that matters because industrial composting doesn't happen too much in places like Aotearoa New Zealand, Australia, the USA or UK, or if it does, they often won't take packaging because they have to maintain their compost integrity (fair enough).

Most of the industrially compostable stuff around eventually ends up in landfill. And no, unfortunately it doesn't compost there.

But home-compostable means just that.

If you have a compost heap at home, or a local green collection that accepts uncoated cardboard, or even a community compost, you can just rip up your box and toss it in. Easy peasy, the boxes return to delicious compost to nourish the next cycle of growth.

But if you don't compost, that's okay because they are also recyclable.

Unfortunately most cardboard boxes have laminates or coatings that prevent them from composting (and some cases even stop them being recycled). The coatings are used for things like increasing shelf life and making the product more attractive, but we reckon you'll just be so excited to see our balls on shelf that you won't need shiny coatings.

Right...?

But really that's not the cool bit anyway. The best bit about our packaging is the dispenser.

Incrediballs are designed to be customisaball to your tastes. So rather than one big tablet, you can add however many balls you want from balls-to-the-wall flavour, to just a taste. Our recommendations are below, but you know what, you do you.

This is where our Incredihole (maybe... not?) comes in handy. Simply pull open the tab, pour out however many balls you want, then retuck it in to pop in your bag.

It's a bit like a Nerds box really.

And because they are so small, we've popped QR codes on the boxes too. With more info on how to use them, what each flavour tastes like and some recipes.

So there you go. Our boxes are magic because they are so boring really.