First things first: thank you! I really appreciate how patient you have been waiting for an update on the launch.
None of this has gone as I expected when I first decided to give this a crack, but well, that’s the reality of R&D for you. I know it’s been a little frustrating and I really am thankful for the support you’ve shown us.
As you know, we pulled the pin just two days out from launch a couple of months ago. Unfortunately, our packaging was damaged during transit. One of the many joys of working with genuinely home-compostable cardboard packaging is that it is more fragile than plastic.
But we learned from the worst-case scenario actually happening and now we have a better process so it’s full-steam ahead!
Which is not to say it will all be smooth sailing from here on out, because of course building a startup with brand-new, revolutionary tech (which I do feel a little ridiculous saying) never will be.
We did manage to salvage some packs (which we called Incrediseconds, naturally) and sent them around the country to around 20 different NGOs and community groups so all was not totally lost.
All that to say, launch is early February 2026.
I know, I know, that feels like ages away, but there is a good reason for it. Launching a product in November is not a great idea. Most of us are mentally checked out for December/January anyway so do those months even really exist? Lots of people are travelling for the holiday season, many people are being flooded out of campgrounds around the country - it’s a chaotic time and trying to drum up excitement for a launch then is no easy feat.
Really, if we ignore those two months where time is more metaphorical, it’s really only a couple of months away. It’ll fly by.
And as an added bonus, because we’re all depressed in January, you won’t need to dread going back to work because you’ll have Incrediballs there to brighten your day!
It also gives us some time to plan a few launch events around the country so watch this space… If you’ve got any great ball themed event ideas near you I’m all ears. The lawyers have already said no to a paintball event 🥲
The delay has been an opportunity to get more comfortable with watching people try them in person. It is ever so nerve-racking staring at someone as they try something you’ve poured your heart and soul into (and it’s probably a bit weird for them too thinking about it).
I was judging the EY Entrepreneur of the Year awards earlier this week and watching some of the judges knock back a couple of glasses throughout the day (without even being bribed) reinforced that confidence - I am pretty sure you will be happy with them when you do get your hands on them… they’re pretty tasty.
We’ll be back to our regularly scheduled programming on social media shortly too - so see you over there!
Have an Incrediball evening,
Brianne, Ella & the Incrediballs team.
How about a Ballroom Blitz disco?
Amazeballs!!! In the meantime I will keep showing off my Iballs at parties!!