It's a Launch Update!

Read on to find out what's happening...

If you’ve been waiting patiently for your first taste of Incrediballs… I’m so sorry, but you will be waiting a bit longer. And we're just as sad about it as you are.

There’s a minor issue with the packaging and some damage from the journey over. The balls themselves are delish - taste incrediball (obviously).

And could we launch anyway? Yeah probably. But it wouldn’t be the standard we want to set, and first impressions last a lifetime. So, as agonising as it is, we're holding launch back for a couple of months. I know, I know, it seems like a long time, but it really isn't.

And by then it'll be Spring. Which is a much nicer time for delicious cold drinks anyway.

Obviously though, we're here to displace waste, not make more of it. So instead of having a party and pouring all of them in a pool for the content (which, I’m not gonna lie, would be fun), we’re going to treat them like seconds and do stuff with them of course.

What stuff? Well, we’ve got some ideas, but I bet you do too. Send them through, and we’ll see what we can do.

And for those desperate to try them, we’ve seen you out there; commenting on our posts, cheering us on, coming up with hilarious puns, defending mango as a flavour (wrong, by the way) and we've been paying attention.

This dispenser is just adorable.

So over the next couple of months, we'll be sending out packs to people as a thank you, and to tide you over.

It is disappointing, and frustrating, and we're cross about it too, but this is what startups actually look like in real life, and why most (wiser?) brands don’t chat about it this early. And even though it’s made some of these comms a little more agonising (nothing like suffering disappointment in public), I still reckon having you along with us has made the journey better.

Feel free to send pictures of your animals, they always cheer us up.

Brianne & the Incrediballs team.